Marketing in 2025 will be easy

(Said no marketer or business owner in any industry.)

It’s noisy out there. You pour your heart into your marketing messages, but they're getting lost in all that noise. Putting so much work into your messaging only to see those efforts go unnoticed is demoralising. You feel stuck between pushing out bland marketing that gets ignored and using pushy tactics that make you cringe. Neither seems to work.

I know, because I’ve experienced it.👇

  • The frustration of seeing your hard work go unnoticed

  • The imposter syndrome that creeps in when your campaigns fail to convert (or even get attention)

  • The overwhelming pressure to stand out in an over-crowded online space

  • Not getting sales / raising your rates / asking for a pay rise

Learn the proven storytelling system that transforms ignored messages into content people eagerly share and act on. The same system that took me from writing $5 articles to leading successful campaigns for major organisations.

This framework has helped me set a day rate of £500 (around $630 USD) as a freelancer and create campaigns that exceed targets by 200%. For less than the cost of two hours of professional consulting, you'll get lifetime access to a proven system that turns unclear messaging into compelling copy that drives real results.

Show me the course

“I've been going through Kirsty's course and I can tell you that based on my experience, the difference between her course and others I've seen is that she talks about this stuff in an easy to understand way. So even if you've been in the marketing game for a while and feel like you've probably seen it all, this course is a great refresher. And if you're still on struggle street with your marketing, Kirsty's course will help you turn struggle into success.”

Trudy Rankin, Owner of Online Business Liftoff

Hi, I'm Kirsty Boden-Stuart 👋

I help purpose-driven professionals find their voice and tell their story so they can attract their ideal audience and inspire them to take action.

Kirsty Boden-Stuart

Twelve years ago, I started with nothing but ambition and a computer in a damp London flat, writing 500-word articles for $5 each. Using the storytelling techniques I now teach, I built a thriving freelance writing business, taught 4,000 writers to do the same, and landed dream roles writing for international clients and leading marketing teams at major charities. My journey from struggling freelancer to marketing leader wasn't luck – I learned early how to craft marketing messages that cut through the noise, earned trust and inspired action. I've used these exact techniques to get to where I am today. If I could transform from a $5-per-article writer into a marketing leader who drives meaningful change, imagine what you could achieve. 😊

Who is this course for?

  • Marketing professionals looking to elevate their campaigns

  • Content creators aiming to build a loyal following

  • Freelance writers seeking to attract high-paying clients

  • Business owners and entrepreneurs looking to attract and connect with their ideal audience

  • Nonprofit communicators wanting to inspire action for their cause

Course curriculum

    1. Hey, It's Me – Your Course Instructor 👋

      FREE PREVIEW

    2. Course Objectives

      FREE PREVIEW

    3. The HERO Framework Workbook

    4. The Power of Storytelling

    5. Introducing the HERO Framework

    6. Module 1 Summary and Next Steps

    1. Intro to Module 2: H is for Hero

    2. Understanding What Your Audience Really Wants

    3. Defining the Villain: The Shared Obstacle

    4. Module 2 Summary and Action Steps

    1. Intro to Module 3: E is for Empathy (and Trust)

    2. The Mentor

    3. Example

    4. Building Trust and Credibility

    5. Module 3 Summary and Next Steps

    1. Intro to Module 4: R is for Roadmap

    2. Providing a Clear, Simple Way Forward

    3. Crafting Compelling Calls to Action

    4. Module 4 Summary and Next Steps

    1. Intro to Module 5: O is for Outcome

    2. Identifying and Describing the Transformation

    3. Using Storytelling Techniques for Compelling Visions

    4. Future Pacing: Making the Transformation Real

    5. Module 5 Summary and Next Steps

    6. Leave a Testimonial

    1. Intro to Module 6: Applying the HERO Framework in Practice

    2. Recap and Intro to Case Studies

    3. Case Study 1: E-commerce Product Description

    4. Case Study 2: Nonprofit Fundraising Campaign

    5. Case Study 3: B2B Software Marketing

    6. Practical Exercise: Applying the HERO Framework

    7. Module 6 Summary and Next Steps

    8. Leave a Testimonial

About this course

  • $397.00
  • 37 lessons
  • 2 hours of video content

Throughout this course you will master:

  • Method

    How to use the HERO Framework to position your brand as essential to helping your audience solve their problems.

  • Story

    How to use storytelling techniques from the creative writing world to create a real connection with your audience.

  • Messaging

    How to turn complex ideas into simple, powerful messages that resonate.

  • Technique

    Techniques for demonstrating genuine empathy and building trust.

  • Tactics

    Methods for creating clear, actionable roadmaps to simplify your audiences’ journey.

  • Psychology

    Foundational knowledge of what builds trust with audiences, and how to use this in an ethical way that improves their lives.

  • Strategy

    Strategies for painting vivid, emotionally compelling outcomes.

  • Process

    A repeatable process for crafting persuasive messaging every time.

  • Application

    Hands-on experience through real-world case studies and practical exercises.

With a risk-free, 30-day money-back guarantee, this course will take you from stuck in imposter syndrome to confident every time you hit publish.

Enrol now and get 6 months of personal email support. (Launch offer only — ends soon.)

I'm not just handing you a framework and wishing you luck. I'm walking alongside you on this journey. I’m giving you my personal time – as much as you need – with email support during and after you complete the course.
Yes I want this!

Some organisations I've written words for:

Want people to say stuff like this about you?

“Just wanted to let you know that our head of editors thinks you are one of the best writers we have. Our editors do not praise just anyone!”

Tripadvisor

“You're the best copywriter I've ever known. You're astonishing.”

Nonprofit

“Kirsty is a PLEASURE to work with and has consistently delivered well-written work that our readers love. From her pitch to her final draft, Kirsty is a true professional and a fabulous writer.”

Freelance client

“Kirsty, this is awesome! Literally gave me chills reading it. You are THE lyrical master!”

Ghostwriting client

This course will show you what to write to get the results you need, specific to your brand and audience.

By the end of the course, you’ll have a carefully curated swipe file of marketing messages that will appeal to your audience that you can use for web pages, blog posts, social posts, emails and other marketing materials. You’ll never have to high-level procrastinate about what to write again.
Sign me up!

FAQ

  • How long do I have access to the course materials?

    Forever and ever. You'll have lifetime access, including any future updates. It's like the gift that keeps on giving.

  • How much time should I allocate to complete the course?

    The course is self-paced, so you can binge it like your favourite Netflix show or take it slow and steady, setting aside time in a way that works for you.

  • Is this course suitable for beginners?

    If you have any say over how you craft your marketing messages, this course is for you. It's designed for marketers at all levels, but it's not a "Marketing 101" course. We're here to level up, not to start from scratch.

  • Can I get personalised feedback on my work?

    The launch offer includes coaching via email. This is for the launch period only. (In the near future, I'll be offering a dedicated 1-1 session with yours truly. This will be a paid add-on for an hour of pure, undiluted marketing wisdom tailored just for you and your messaging.)

  • Is this course classed as UX copywriting?

    No. This course is focused more on brand storytelling than UX copywriting. Here’s the difference: UX copywriting is like a helpful tour guide. It's focused on guiding users through a specific experience, whether that's navigating a website, using an app or completing a purchase. Brand storytelling on the other hand is like being the perfect host of the best party. It’s connecting deeply with your guests, giving them a reason to come along in the first place – and giving them further reasons to stay and talk until the sun starts creeping in from behind the closed curtains.

  • When will I start seeing results?

    The million-dollar "are we there yet?" question. I get it, you want results faster than a cat video goes viral. Who doesn’t? Here's the honest truth: it depends. (I know, not the answer you were hoping for.) Some marketers will start seeing shifts in their engagement and conversions immediately, while for others in different sectors, it'll be more of a slow burn. But here's what I can promise: if you put in the work and apply the framework consistently, you'll start noticing those changes. We're talking more engaged audiences, better conversion rates, and the kind of connections that will make your little marketing heart beat faster.

  • Can I claim this course as an expense?

    Ah, the sweet smell of tax deductions. The short answer: In many cases, yes. If you're a freelancer, business owner or self-employed writer/marketer, this course could potentially be claimed as a professional development expense. Now here's the obligatory disclaimer: Tax rules vary by country, so while I'd love to give you a definitive "Hell-to-the-yeah" it's always best to check with a qualified tax professional. For those on a payroll, it’s worth having a chat with your boss – they may cover the cost for you from the ol’ learning and development pot of money. (Pro tip: Mention how it'll help you supercharge your org’s marketing efforts.)

30-day Money-back Guarantee

Try the course risk-free for 30 days. If you're not happy, get a full refund.

Take this course

This is a comprehensive yet simple course.

And it’s simple to get started too.

  • Hit the ‘Enrol me now’ button below and fill in your card details

  • Wait less than a minute for your course link to be delivered by email

  • Make your way through the course, apply the framework, email me if you need to, and watch your marketing gain more traction

It's time to become the marketer you know you can be.

Finally command the attention your work deserves. Approach every project with unshakeable confidence. Impress clients and bosses with measurable outcomes. Forge the kind of deep audience connections that lead to higher rates and well-deserved raises. It all starts with one step.
Ooh, enrol me now!